A little sunshine, whatever the weather. A theoretical rebrand of Rain or Shine, a Vancouver neighbourhood ice cream shop. Rain or Shine is about bringing people together and making neighbourhoods a happier place, one scoop at a time. The rebrand looks to the city's own history for inspiration, taking cues from Vancouver's dairy and ice cream culture of the 1930s–60s. Old milk bars, tiled storefronts, painted signs, neon lights and vintage dairy packaging all informed the visual direction. In particular, the history of Palm Ice Cream and the old Crystal Dairy building on Commercial Drive offered a glimpse into a time when ice cream shops were fixtures of neighbourhood life. The result is an identity that feels nostalgic, welcoming and distinctly at home in Vancouver.